Creating a brand is not just about getting more people to see your site and creating more opportunities to market your business. Another important reason to have a brand is so that you can bring your customers back and so that you can leverage the good experiences they’ve had with you in the past in order to sell to them again in future.
Ultimately, this means trying to develop what’s known as ‘brand loyalty’ so that you get to a point where people aren’t just fans of your products but of you as a company or as a blogger. How do you get to that point?
Be Consistent in Providing Quality
The first and most important consideration is that you need to be consistent in terms of what you’re offering and the quality that you provide.
In short, if someone reads a blog post of yours and enjoys it, they need to feel confident that the next blog post they read on your site will be similar in tone and topic and will be similarly high quality. If your content is all over the place in terms of topic and quality the people won’t bother checking back. The same goes for your products.
Under Promise and Over Deliver
Another good way to build brand loyalty is to ‘under promise and over deliver’. What this means is that you give your customers more than they bargained for so that they feel almost as though you did them a favor. This creates the kind of positive experience that will bring them back and goes well beyond just fulfilling your contract.
One example could be to give a free gift away with an item you sell. Another might be to record a personal thank you note which will always impress.
Another easy way to increase brand loyalty is simply to reward people for being loyal. The most obvious way to do this is with some kind of reward scheme. Likewise, you can offer deals to your email subscribers or you can reward people for following you on social media.
Stand for Something
Finally and most importantly – to get real followers you should stand for something. People love getting behind a movement and love buying products and reading blogs as a statement or an expression of who they are. Try to actually represent something and make this a key part of your business model.